Insign selected Applelec Lighting’s new faux neon LED solution, Script Neon as part of a bespoke installation for the UK’s largest fragrance specialist retailer, The Perfume Shop.
Located in The Shires shopping centre in Leicester, The Perfume Shop’s new flagship store required a bold and beautiful visual merchandise display that reflects the retailer’s brand as well as help create a memorable experience for their customers.
Bringing this to fruition, Insign worked closely from The Perfume Shop’s concept visuals to create a vast, flower neon wall. Standing at an impressive 2500x2500mm in size, the decorative floral design is an unmissable centre piece within the new store. Featuring a mixture of pastel pink and cream artificial flowers, Insign arranged the floral display to create a well-balanced, elegant design that seamlessly aligned with The Perfume Shop’s vision.
Complementing the soft colour palette, Script Neon from Applelec Lighting was selected to form the illuminated typography for the middle of the flower wall installation. The flexibility of the silicone LED solution enabled the cursive style font to be created, further adding to the glamour of the flower wall display. Specified in warm white LED option with an opal silicon tubing, the illumination produces a gentle glow that is perfectly in keeping with the soft hued colouring of the various flowers.
Paul Woollatt managing director at Insign said: ‘The floral neon wall is a fantastic individual project for The Perfume Shop’s new store and delivers a visually striking display piece that will hopefully leave a lasting impression with customers. The combination of the flowers with Script Neon from Applelec Lighting achieves a sophisticated design and we were delighted with the effect of the faux neon system and how closely this mimicked traditional neon lettering.’
David Mullaney national product manager at Applelec Lighting said: ‘With Script Neon being a silicone based, faux neon solution, not only was this malleable enough to achieve the fluid stroke style lettering for the floral wall but robust enough to ensure a safe installation without risk of shattering or overheating. The flower neon wall is an extremely eye catching and novel installation that will help create a positive shopping experience for The Perfume Shop’s customers.’
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